What Kind of Media Institution might distribute your media product and why?

We determined that, as we would be part of a small independent film company, the distributor would preferably be part of a large conglomerate so as to make sure our film reaches the largest possible audience without excessive added cost. Due to this, the distributor could potentionally be Fox Searchlight, which, despite being owned by a major company, also regularly supports independent films like ours. Some examples of these are Slumdog Millionaire, Juno and 28 Days Later.
It is also owned by a major media conglomerate: News Corporation. This means that cross media convergence would be available and cheaper and the advertisment campaign would reach a larger audience than would be possible with a smaller company as they already have the means to advertise over many different types of media, such as:

• the Internet - News Corp owns Myspace aswell as other websites and so could create official web pages and themed backgrounds for the film to advertise it;
• Newspapers - News Corp owns multiple newspapers, such as the Sun, and so could put ads in those.
• TV-News corp owns Sky and so could place adverts, and trailers, in whenever possible into the schedule.

Fox Searchlight has also been the distributor for 28 Days Later, which is a film much like ours, with similar plots and characters (as explained in past blog posts). It also distributed 'The Hills Have Eyes'.This means that they are quite likely to be interested in distributing our film as they have had past experience and interest in similar films.
'28 Days Later' trailer
'The Hills Have Eyes' trailer
Both films have mutated humans as their villains:

Both have large, deserted locations:

Both have young characters:

However, Fox Searchlight is a very large company which, despite the fact they support independent films, probably wouldn't distribute such a small, low budget film. If you look at the two film examples above, both have incredible locations, which clearly shows that the budget was quite large and this is what made the films even more effective.
And so, we also decided 'Pathe pictures' could also be a potential distributor. They regularly support smaller, British independant films, much like ours.
The Hole and Creep are both British films which Pathe distributed which have similar plots to ours.