How did you attract/address your audience?

After finishing editing our film, we uploaded it to YouTube [click here to view] and by doing this, it allowed other people to comment on it, giving us constructive criticism for our work. As we asked members from our class and school to comment, we actually succeeded in aquiring the opinion of our target audience. Their criticisms allowed us to found out what they thought was wrong and needed changing (such as the titles moving too fast and the transitions disrupting the flow of certain parts) and so we could fix it marginallt before burning it to disk.

However, their comments [click here to view] were mostly very positive. They liked:

• The panning around ellie at the end.
• The dramatic irony that we knew the girl was being followed, whilst she innocently skipped along
• Black and white effect made it look 'professional' and 'dramatic'.
• The sounds of the radio tuning along with the announcement let the audience know what was going on without giving everything away.
• The varied camera shots and angles
• and the music, especially the tune right at the end.

Our audience surveys provided us with results which helped us develop the plot of our film and sequence so that it suited their needs. We first said that the villains were to be zombies, but that idea wasn't preferred so we changed it to mutants which seemed to be appreciated.
We also made sure to keep in as many action/horror/sci-fi conventions as action, fear factor and sci-fi were all aspects of thrillers which were enjoyed the most by our audiences.
Links to the questionnaire and the analysis.